Client
Requirements
Collaborating closely with the interior designers of Bellahouston Business Centre, Hurtle embarked on a comprehensive project to develop branding and wayfinding design solutions that would enhance the overall aesthetic and functionality of the space. Central to this endeavor was the creation of a distinctive logo that effectively captured the rich architectural heritage of the building, which has been transformed into modern office suites following a refurbishment.
The logo design not only paid homage to the historical significance of the property but also reflected its contemporary transformation, striking a balance between tradition and modernity. By incorporating elements that symbolised the building's unique character and history, the logo served as a visual representation of Bellahouston Business Centre's identity and values.
Project Services
Graphic Design, Brand Style Guides, Logo Design
In addition to the logo, Hurtle crafted a set of simple yet effective wayfinding iconography designed to guide visitors seamlessly to key facilities within the business center. These intuitive icons were strategically placed throughout the premises to ensure clear navigation and enhance the overall visitor experience. By combining thoughtful branding elements with practical wayfinding solutions, Hurtle successfully contributed to creating a cohesive and visually engaging environment at Bellahouston Business Centre, aligning with its heritage while embracing its contemporary transformation.
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