Retail + Hospitality Branding + Marketing + Ecommerce | Dalduff Farm Foods & Wedding Venue

Branding, marketing and ecommerce for Dalduff Farm, who started as a farm shop and has since evolved into one of Scotland's premier wedding venues. The farm shop has been operating for over four decades and is one of the oldest continually operating farm food retail shops in Scotland. The wedding barn has been a diversification success story in hospitality, alongside the existing farm and shop operations.
Dalduff Farm

Client

Dalduff Farm Foods
Dalduff Weddings

Requirements

Branding, Digital Marketing, Ecommerce

Since 2013, Hurtle have enjoyed playing a part in the evolution of Dalduff Farm, providing branding and marketing services to this day. In fact, prior to Hurtle being established, owner James McFadzean commissioned Hurtle's director in 2004 to design the original Dalduff logo, to portray the traditional butcher and purveyor of fine foods as 'The Kitchen in the Country'. From there we assisted with advertising and signage, to the redevelopment of the farm shop website and social channels in 2010. By 2015, we were publicising their events venue and 'barn for hire', using traditional advertising and search engine optimisation (SEO). As the success of their venue gained traction, and especially for weddings, Hurtle were commissioned to re-brand Dalduff in 2017 as 'The Wedding Barn'. From a new logo and marketing collateral, to branded clothing for staff reinforcing the identity, a responsive website, content management system (CMS), email campaigns and a blog were also developed. Potential brides-to-be could view the venue in detail, check availability, view pricing and access a wedding planner, while the website also promoted the farm shop to their local customers in Ayrshire and Glasgow.

https://www.dalduff.com
https://www.dalduffweddings.com

Project Services

Graphic Design, Brand Style Guides, Logo Design, Marketing Strategy, Web & Mobile Design, Illustration, Printing Services, Social Media Marketing, Social Media Design, Ecommerce Development, Newsletter Design, Online Ad Creation & Ad Setup, Ad Performance & Measurement, Content Management System (CMS), Landing Page Design, Search Engine Marketing (SEM), Copy Writing, Search Engine Optimisation (SEO), Website Updates & Maintenance, Email Marketing

On-going Service

Today, Hurtle manage Dalduff's wedding booking website and their farm shop ecommerce website, CMS, hosting, maintenance and updates. On-going SEO and social media marketing are increasing visibility and filling their books, while various forms of traditional advertising, such as wedding brochure design, printed menus and signage are boosting Dalduff's continued growth.

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Retail & Hospitality Branding, Marketing & Ecommerce | Dalduff